加拿大品牌 - 加拿大

Canadian Business做的全國性民意調查
2005 年的舊聞... :P

Best Managed Brands top 15
Brands Best(%) Worst(%)

Tim Hortons 51.6 1.0
President's Choice 25.5 0.8
Cirque du Soleil 18.8 0.2
Loblaws 19.8 1.8
Canadian Tire 16.3 3.2
West Jet 12.7 1.4
Citytv 10.6 0.8
Shoppers Drug Mart 10.4 0.8
LCBO 9.8 0.5
Sleeman 9.4 1.0
Buckley's 8.3 0.6
Roots 8.6 1.2
Alexander Keith's 8.8 2.1
Mountain Equipment 7.1 0.4
TD Canada Trust 8.6 1.9

Worst Managed Brands top 10
Brands Best(%) Worst(%)

Jetsgo 0.2 46.2 (這個後來倒了)
Air Canada 3.6 29.7
Coffee Time 0.0 11.3
Rogers AT&T 2.9 13.1
Bell/Bell Mobility 6.2 13.8
Zellers 0.6 7.7
Toronto Rapters 0.8 7.7
The Brick 0.4 6.8
Toronto Blue Jays 1.1 7.2
Rogers Cable 1.4 7.3



Source: "Canadian icons" - The best (and worst) managed brands in the country
by John Gray
http://www.canadianbusiness.com/companies/article.jsp?
content=20050606_68913_68913

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